Let’s Create - 2025

Re-Branding 01

BRIEF:
Rebranding the creative platform to reflect its evolving identity, amplify its mission, and connect more deeply with its community. The focus is on modernizing visuals, clarifying messaging, and enhancing cultural impact

INSIGHT:
A thread - If I take a long thread, I can create something from it, passing it to others to help them. A long thread can be shaped into many things, symbolizing what LC can create—yet it's still just a thread. For us, it's a platform and a community that can take many forms in different contexts.

SOLUTION:
Finding the balance between subtlety and bold execution was key. A brand that makes such a strong statement deserves a logo that reflects its impact and philosophy. With the thread as our guiding concept, we stitched together an identity rooted in a deep understanding of what has been created, honoring both the significance and symbolism of the thread.

Work include:

1. Logo Design
2. Grapgic Identety
3. Motion
4. 3D design

ICA Selecation - 2024

Packagin Design 02

BRIEF:
ICA Selection 2.0.
Create a new and updated ICA Selection that clearly and unmistakably manifests the position as ICA's absolute premium product range. Identify the added values that will drive the premium position and the brand forward in a modern and inspiring way. Develop a packaging design for the entire ICA Selection, exemplified by 4-7 products from different segments.

SOLUTION:
We wanted to capture the sensory feeling of a farmers market, with a modern and eye-catching twist. Paper-wrapped cans and jar lids, glass bottles of freshly squeezed juice, and uniquely innovative product solutions should evoke a sense of craftsmanship and showcase a carefully selected assortment.

To redefine and enhance ICA Selection's premium feel, we chose to move away from the simplicity and minimalism previously exhibited by ICA Selection. To ensure that the products stand out on the shelves, the design and packaging should clarify the product's quality and sustainability profile while visually differentiating itself more clearly from other ICA brands.

Drawing inspiration from ICA's other brand categories (ICA BAS%C, I<3Eco, etc.), we created the hand-drawn star as a symbol for ICA Selection. This symbolizes something carefully chosen and a product of high quality.

Team: Happy, Rio, Cato, Iso

Work include:

1. Packagding Design
2. Grapgic Identety
3. Art Derection
4. 3D design
5. OOH

Pure Effect - 2024

Rebranding 03

BRIEF:
Developed a new visual identity for Pure Effect, designed to enhance brand recognition and strengthen its presence in a competitive market.

SOLUTION:
Pure Effect's current visual identity didn't reflect their innovative position in the market, despite being a leader in laundry and biotechnology. To capture their bold and pioneering spirit, we developed a distinctive and confident graphic profile that embodies their rebellious character, challenging traditional concepts of cleanliness. We’ve also decided to rename the brand from Pure Effect to Bacillus, inspired by the active bacteria in their products, to offer a more authentic and transparent representation of the products.

By embracing a dark and daring design, we redefined the visual symbolism of purity, moving away from the conventional bright and fresh aesthetics. This approach created a new interpretation of freshness that both surprises and stands out, perfectly aligning with Pure Effect’s mission to reinvent the industry.

Team: Happy, Linnea & Sebastian

Work include:

1. Packagding Design
2. Grapgic Identety
3. Art Derection
4. 3D design
5. OOH